What is the seller trying to do? Sure, they are trying to sell . . . but are they facing the truth in today's market? Is the buyer really trying to buy or are they focused only on getting a "steal?" In today's real estate market, it is our job as Realtors to help those we are serving to recognize and understand the changes in the market. Yes, we too have to understand and accept the change that has taken place, and we need to know that even though we are also signficantly affected, we must remain true to the principals we should always live by.
As a Realtor today, it is our job to assess the needs of a potential client. It is further our responsibility to educate those we communicate with and help them assess and recognize their true needs and wants since change has happened and it won't ever go back to the market of the past.
To that end, we must stay true to the principals we were raised with -- honesty, integrity and character must remain as the foundation of our business methods. If we as Realtors do not keep these core elements at the forefront in an unquestionable reality, our industry will not evolve into a respected profession that clients will use for the long term.
Julie Escobar wrote an excellent piece for Broker Agent News this past weekend that capsulates these thoughts well . . .
Many still look to our profession, and some of the professionals who have never let market conditions affect the integrity and character they work within. Are you one of them? Can you look in the mirror each morning as your mind wanders to "how am I going to pay my bills?" or "how can I convince this buyer to move forward?" and know that you are doing right within the principals you have lived by? Is it ethical, honest, and within the character and integrity you have committed to as a Real Estate Professional?
A stellar performance, with these principals in place, will always bring you success. You will be referred to others as a result of your performance. A personal referral from a past or present client, or a realtor from another market, is the evidence we all need to know that others recognize these principals in our work.
People can never be replaced by social networks, BLOGS, or websites -- our clients deserve these principals and will seek them out in the realtor they choose to work with. Are you committed to being their "Trusted Advisor?"
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